The adidas Gazelle's have been a popular staple for the athletic brand for some time now, with their iconic shape easily recognizable.
In order to keep consumers interested in the model, the company has been updating its colorways to keep the classic shoe selling. The adidas Gazelle has a suede upper, comfortable synthetic lining and a rubber sole, a formula that stays true to its past releases. The newest of the series is the 'Ice Mint,' which features the brand's iconic stripes on its side.
The rubber sole is white and has a lightly bubbled texture that complements the light mint blue color that covers its upper. With its new color palette, the Ice Mint takes on a slightly more feminine feel in comparison to the previous releases from the adidas Gazelle series.
What Makes This Trend Stand Out
- Colorful Athletic Shoes
- Opportunity for brands to update classic shoe models with fresh and vibrant color palettes to attract and retain consumers.
- Feminine Sneaker Design
- Brands can explore creating sneakers with design elements that appeal to a more feminine aesthetic, expanding their consumer base.
- Refreshing Iconic Shoes
- There is potential for brands to revamp and update iconic shoe designs, such as the adidas Gazelle, to maintain consumer interest and relevance in the market.
Sectors Adopting This
- Athletic Footwear
- Disruptive innovation opportunity for athletic footwear brands to introduce unique and vibrant colorways to existing models, offering consumers a fresh and personalized experience.
- Fashion and Apparel
- Brands in the fashion and apparel industry can tap into the demand for feminine sneaker design, creating stylish and comfortable footwear options that cater to different consumer preferences.
- Sportswear Retail
- Opportunity for sportswear retailers to collaborate with athletic shoe brands to promote and sell updated versions of iconic shoes, capturing the attention of fashion-forward consumers.
