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Killer Kicks Campaigns

The April 2011 Adidas Climacool Run Ads are Daringly Different

— May 15, 2011 — Fashion
These new Adidas Climacool Run ads are killer and each so different. The brand has come out with four ads so far, which each appeal to a different genre of runners.

Robbers, aliens, rockstars and vampires are each themes behind the Adidas Climacool Run ads designed by Singapore ad agency Iris. These four ads began running in April 2011 to promote these versatile kicks.

The Adidas Climacool Run ads are differentiated by theme and colour, and use the running shoes in a different capacity in each of the four ads. These ever-evolving running shoes are used to create fangs, an alien, a guitar and even the trigger of a gun.

Each of the Adidas Climacool Run ads are different enough to appeal to various personalities while still being able to flow with one another.
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