Adidas is Reviving the Boldly Hued Adicolor Collection

 - Jan 11, 2018
References: adidas & highsnobiety
The adicolor collection was widely popular in previous years, so adidas is bringing it back to the surface with an all-new line releasing later this year. In the Spring/Summer collection of 2018, sport and street culture will merge through apparel. The adicolor collection first premiered over 40 years ago in the 70s and will be back soon to celebrate color. adidas had used a "quartet of primary colors" for the pieces for men and women.

The colors include, 'Bluebird,' 'Fairway Green,' 'Scarlet Red,' and 'Sun Yellow.' All are not new to the brand, but have been refurbished to be more modern. Some changes from the original series would be the fabric materials and the size of the logo, which has also been altered to meet the updated proportions. The adicolor collection will be available on online platforms on January 18 -- including both footwear and clothing.