Add Your Own Scenery, a project of the outdoor gear company Merrell, aims to create the world's largest crowdsourced panorama of the globe. The project, which was conceived of by the communications firm Minimart, is unique in its global scope and a clever collaborative effort.
Participants in the Add Your Own Scenery project can add their favorite outdoor pics and the site will identify their location with its built-in GPS capabilities. The project is ingenious in its ability to make people feel like they are creating something together; the scope of the project and its participatory element give it strong viral qualities.
Merrell has come up with an innovative way to have people who share a passion for the outdoors come together to share their experiences.
Key Themes Behind This Trend
- Crowdsourced Panoramas
- Creating the world's largest photo through crowd-contributed outdoor pictures presents opportunities for collaborative and immersive experiences.
- Geolocation Tagging
- Utilizing built-in GPS capabilities to identify the location of outdoor pictures can enable location-based marketing and personalized recommendations.
- Viral Collaborative Projects
- Engaging users in a global participatory effort to create something together can generate strong viral qualities and brand awareness.
Where This Applies
- Outdoor Gear
- Outdoor gear companies can leverage crowdsourced panoramas to showcase their products in different scenic locations.
- Travel and Tourism
- Utilizing geolocation tagging can create interactive travel experiences and recommendations for both local and international travelers.
- Communications
- Developing innovative collaborative projects can help communications firms showcase their creativity and generate buzz for their clients.
