Add Your Own Scenery, a project of the outdoor gear company Merrell, aims to create the world's largest crowdsourced panorama of the globe. The project, which was conceived of by the communications firm Minimart, is unique in its global scope and a clever collaborative effort.
Participants in the Add Your Own Scenery project can add their favorite outdoor pics and the site will identify their location with its built-in GPS capabilities. The project is ingenious in its ability to make people feel like they are creating something together; the scope of the project and its participatory element give it strong viral qualities.
Merrell has come up with an innovative way to have people who share a passion for the outdoors come together to share their experiences.