Blume – the superfood blend company that only uses clean ingredients – recently expanded its portfolio with the introduction of the new Adaptogenic Milk Blend. The brand is the first to market to create a milk concentrate infused adaptogenic. The barista-worthy milk is jam-packed with more than 10,000mg of a proprietary mushroom blend (consisting of Reishi, Cordyceps, Chaga and Lionsmane), "which are hormone balancing, great for stress, focus and overall well being."
Not only is the Adaptogenic Milk Blend good for your body, it's also good for the planet. The beverage is packaged in a reusable jar that makes up to 5L of milk, helping to eliminate over 6 million tons of waste caused by paperboard containers.
Image Credit: Blume
What Makes This Trend Stand Out
- Adaptogenic Milk Blends
- Blending adaptogens with milk provides a unique, healthy and convenient beverage that promotes overall well-being.
- Sustainable Packaging
- The usage of reusable jars instead of disposable paperboard containers reduces waste and creates an opportunity for companies to position themselves as environmentally friendly brands.
- Clean Ingredient Focus
- Consumers are increasingly prioritizing healthier and cleaner ingredients in their food and drink choices, offering a clear opportunity for companies to differentiate themselves in the crowded health and wellness market.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can continue to innovate by incorporating adaptogens into their products to promote health.
- Packaging
- The packaging industry can develop more sustainable alternatives to traditional containers and help address the growing issue of waste reduction.
- Nutritional Supplements
- The nutritional supplement industry can utilize adaptogens in their products to promote overall well-being and focus more on ingredients that people recognize as both healthy and effective.
