Stabilo For "Only The Good Bits"

 - Nov 20, 2007   Updated: Apr 8 2011
References: adrants
This German highlighter commercial uhh, highlights how sex entertains old and young alike. The image features a text book with a few highlighted words that spell out a silly, sexual phrase: "Save water; shower with your girlfriend."

The Stabilo commercial has the slogan, "Highlight only the good bits."

Implications - This racy ad bears a humorous appeal that today's consumer will resonate well with. The nature of pop culture today has made humor much more crude and raw than before, calling for pieces to take a step further if they're looking to gain a few laughs. Ultimately, consumers are desensitized and expecting of a few gasp-worthy jokes from advertisements.