Michael B Jordan Stars in a New Ad for Amazon Alexa
Ellen Smith — February 4, 2021 — Marketing
In a new ad for Amazon's Alexa, four coworkers huddle around a sleek new iteration of the device, pondering how the device's persona couldn't exist in a more beautiful vessel. That statement is cut off as the speaker sees a bus with actor Michael B. Jordan's face on the side.
This prompts a dream sequence-like montage from the speaker's point of view, as she imagines a Michael B. Jordan- shaped Alexa that helps her around the house. As the montage continues, Michael B. Jordan preforms typical Alexa tasks with a romantic spin. He helps cook meals, while answering questions like "how do you say 'who is the most beautiful woman' in French?" As the ad continues, the tasks become increasingly romantic, eventually leading to Michael B Jordan reading a romantic audiobook in the bath.
This prompts a dream sequence-like montage from the speaker's point of view, as she imagines a Michael B. Jordan- shaped Alexa that helps her around the house. As the montage continues, Michael B. Jordan preforms typical Alexa tasks with a romantic spin. He helps cook meals, while answering questions like "how do you say 'who is the most beautiful woman' in French?" As the ad continues, the tasks become increasingly romantic, eventually leading to Michael B Jordan reading a romantic audiobook in the bath.
Trend Themes
1. Celebrity-starring Voice Assistant Ads - Opportunity for voice assistants to partner with famous celebrities to add an element of excitement and interest to their ads.
2. Personalized Voice Assistant Interactions - Disruptive innovation opportunity for voice assistants to offer personalized interactions, like in this ad where Michael B. Jordan performs tasks with a romantic spin.
3. Narrative-driven Voice Assistant Ads - Opportunity to create a narrative-driven voice assistant ad that engages and entertains viewers, using techniques like dream sequences and dynamic backdrops.
Industry Implications
1. Smart Home Technology - The trend of celebrity-starring voice assistant ads presents an opportunity for smart home technology companies to increase consumer interest and product visibility.
2. Voice Assistant Technology - Companies in the voice assistant technology industry have the potential to offer personalized and romantic interactions in their devices, like Michael B. Jordan performs in the ad for Amazon Alexa.
3. Advertising & Marketing - Narrative-driven voice assistant ads present an opportunity for the advertising and marketing industry to engage and entertain viewers through new and creative ad techniques.
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