In a new ad for Amazon's Alexa, four coworkers huddle around a sleek new iteration of the device, pondering how the device's persona couldn't exist in a more beautiful vessel. That statement is cut off as the speaker sees a bus with actor Michael B. Jordan's face on the side.
This prompts a dream sequence-like montage from the speaker's point of view, as she imagines a Michael B. Jordan- shaped Alexa that helps her around the house. As the montage continues, Michael B. Jordan preforms typical Alexa tasks with a romantic spin. He helps cook meals, while answering questions like "how do you say 'who is the most beautiful woman' in French?" As the ad continues, the tasks become increasingly romantic, eventually leading to Michael B Jordan reading a romantic audiobook in the bath.