The ACURA supercar was recently redesigned with slight adjustments to its 2017 NSX model and a focus on software and hardware changes. One noteworthy change is the switch to a drive-by-wire steering system which adds tension to the car's controls. ACURA's NSX model is designed to be an accessible supercar. Where most performance vehicles lack durability and everyday use, ACURA wants its NSX model to fill the demand for both. Expanding on the car's accessibility, the NSX is hybrid and features a quiet mode.
The new NSX car has an all-wheel-drive system, is powered by a V-6 engine and features three electric motors. Two of the motors supply power to the front wheels and the other works on the back wheels. The car has 573 horsepower and can bring the car to 60 mph in 2.9 seconds. The revamped ACURA supercar has a $157,500 price point.
What Makes This Trend Stand Out
- Software and Hardware Changes
- ACURA's redesigned supercar focuses on software and hardware changes, indicating an opportunity for disruptive innovation in the automotive technology market.
- Accessible Supercars
- ACURA's NSX model is designed to be an accessible supercar, creating an opportunity for disruptive innovation in the luxury car market by incorporating more features of supercars into everyday cars.
- Hybrid Technology
- The NSX features a hybrid engine and quiet mode, presenting an opportunity for disruptive innovation in environmentally-conscious luxury cars and sustainable energy sources.
Sectors Adopting This
- Automotive
- The redesigned ACURA supercar highlights opportunities for automotive manufacturers to incorporate more advanced software and hardware changes in their vehicles.
- Luxury Cars
- ACURA's focus on making the NSX accessible creates an opportunity for disruptive innovation in the luxury car market by incorporating more supercar features into everyday cars.
- Sustainable Energy
- The NSX's hybrid technology and quiet mode suggest an opportunity for disruptive innovation in the sustainable energy industry by incorporating more environmentally friendly features in luxury cars.
