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Charitable Fitness Totes

The Activyst Athletic Bag Helps Fund Girls' Sport Programs Worldwide

— April 11, 2013 — Social Good
It is easy for many to take for granted the myriad of ways to stay fit and healthy; those behind the creation of the Activyst Athletic Bag know that is not the case for everyone. In particular, creators Leigh, Katie and Blair have made it their mission to help raise funds in order to fund girls' sports programs worldwide. As they state on their Indiegogo page, "We believe stronger girls make a stronger world."

By purchasing an Activyst Athletic Bag, women (and men) have thus far been able to raise $75,000 for Soccers Without Borders in Nicaragua and Uganda. They have since set their eyes on raising another $75,000 for Girls Gotta Run in Ethiopia. Functional and fashion-forward, the Activyst Athletic Bag can do a lot of good in more ways than one.
Trend Themes
1. Charitable Fitness - Opportunities exist for fitness-focused businesses to integrate charitable giving into their product or service offerings.
2. Socially Conscious Fashion - Fashion brands can benefit from embodying social responsibility, and should consider identifying causes that align with brand values to promote awareness and impact real change.
3. Global Giving - With the rise of crowdfunding and social media, businesses worldwide should explore and pursue projects that are altruistic by design.
Industry Implications
1. Fitness - The fitness industry should explore how charitable initiatives can be seamlessly incorporated into their brand, potentially driving customer engagement and retention.
2. Fashion - Fashion companies can leverage their consumer appeal to promote incremental change through philanthropy and social responsibility.
3. Crowdfunding - In an era where people are increasingly more willing to donate time and money to various causes, crowdfunding platforms are an innovative way to drive donations and track success rates tied to specific initiatives.
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