Salomon and LORENZ.OG Join Forces on the ACS+ Silhouette
References: instagram & highsnobiety
Artist and designer known as LORENZ.OG is a creative based in the UK and now he works alongside Salomon on a pair of its ACS+ shoes. The creative is recognized for his colorful work and what is known as the PATENTED COLORSCHEMES.
The chunky silhouette serves as the foundation of the collaboration as the trail runner is decorated with a bright color palette. In terms of the design, it retains the stable Agile Chassis system, the toggle fastening over the forefoot, and the Synthetic Powerband protection. The standout is the aforementioned color palette as the LORENZ.OG palette can be seen throughout the silhouette. It is showcased during an event in Paris today before an official release is to be set.
Image Credit: Salomon
The chunky silhouette serves as the foundation of the collaboration as the trail runner is decorated with a bright color palette. In terms of the design, it retains the stable Agile Chassis system, the toggle fastening over the forefoot, and the Synthetic Powerband protection. The standout is the aforementioned color palette as the LORENZ.OG palette can be seen throughout the silhouette. It is showcased during an event in Paris today before an official release is to be set.
Image Credit: Salomon
Trend Themes
1. Colorful Trail Sneakers - Salomon and LORENZ.OG's collaboration on the ACS+ shoes demonstrates the trend of using vibrant colors to design technical sneakers.
2. Agile Chassis System - The Agile Chassis system used in Salomon's ACS+ silhouette presents a trend of creating robust and versatile technical features in athletic shoes.
3. Creative Collaborations - The collaboration between Salomon and LORENZ.OG highlights a trend of bringing together designers and artists to create unique and innovative products.
Industry Implications
1. Athletic Footwear - Companies in the athletic footwear industry can explore the disruptive innovation opportunity of incorporating bold colors and robust technical features in their products to meet consumer demands.
2. Fashion Design - Fashion designers can take inspiration from the collaboration between Salomon and LORENZ.OG and seek partnerships with technical footwear companies to improve the functionality and style of athletic shoes.
3. Art and Design - The successful collaboration between Salomon and LORENZ.OG demonstrates the opportunity for artists and designers to apply their unique style and aesthetic in different industries, such as athletic footwear.
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