Flood-Inspired Furniture

Virrgil Abloh's Acqua Alta Furniture Spotlights an Environmental Angle

Virgil Abloh's Acqua Alta collection of furniture specifically highlights the flooding of Venice, spotlighted in the Wallpaper% June 2019 publication. The flooding served as a special inspiration for the designer as he creates designs that are set to be a part of the 'Dysfunctional' show coming up.

The Acqua Alta collection is comprised of benches, chairs, and a floor lamp that stands up similar to how it would look when submerged by flooding water. In attempts to bring the collection to a spotlight of environmental issues, Abloh tells Wallpaper* that "This land is not our land. We’re part of an ecosystem. With growing concerns about climate change, the design is a powerful vehicle to explain that message to a broader public. Anyone can understand a chair.”

Environmental Furniture
Designing furniture pieces that showcase a message of environmental concern and climate change awareness can create an opportunity for a unique selling point and create a niche market.
Disaster-inspired Designs
Designing and creating furniture that is inspired by natural disasters in a symbolic way can make furniture pieces stand out and appeal to consumers interested in unique designs.
Artistic Sustainability
Using art and design as a tool for sustainability and environmental awareness can create an intersection for creative and practical solutions in furniture design.

Where This Applies

Furniture Manufacturing
Opportunities for furniture manufacturers lie in designing and producing imaginative products that cater to the rising demand for environmental awareness and sustainability.
Art & Design
The art and design industry can take inspiration from this trend and produce furniture designs that are both functional and visually appealing with a greater purpose of promoting environmental causes.
Sustainable Living
This trend reminds consumers and the sustainable living industry as a whole that there is a need for innovative solutions in promoting environmental awareness and designing sustainable products.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 34%
Freshness 8%