Baking Soda-Infused Cleansers

The Bioré Baking Soda Acne Cleansing Foam Deeply Cleans Pores

The Bioré Baking Soda Acne Cleansing Foam is a new product that promises to help consumers achieve clearer skin in just two days. The dermatologist-tested treatment uses salicylic acid to dissolve bacteria, prevent breakouts and balance combination skin.

The rich, thick foam with baking soda is gentle enough to be applied to the face daily as part of one's cleansing rituals. To use, Bioré recommends applying the product to the entire face and neck after dampening the areas with water, then rinsing to remove dirt and oil.

On its own, baking soda has been called out as a great exfoliating agent for the skin that helps to remove dead cells, balance the pH level of the skin and maintain even, clear skin.

Baking Soda in Skincare
The use of baking soda in skincare products is a growing trend that offers opportunities for companies to differentiate themselves in the market by providing a natural solution to common skin problems like acne.
Daily Acne Treatment
Trend towards daily acne treatments that offer quick results and don't rely on harsh chemicals.
Combination Skin Solutions
A trend towards skincare products that offer solutions for people with combination skin, catering to customers who want multi-functional products.

Industries Being Reshaped

Skincare & Beauty
Baking soda-infused cleansers will disrupt the beauty industry by offering a natural solution to traditional chemical-based acne treatments.
Health & Wellness
This trend can also be capitalized on by companies in the health and wellness industry, as baking soda is an all-natural product that is commonly used for medicinal purposes.
Retail & E-commerce
Online retailers and e-commerce platforms should focus on making these products readily available and easy to purchase, as consumers are increasingly seeking out natural and convenient solutions for their skincare needs.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 56%
Freshness 8%