Warehouse Party-Inspired Sportswear

adidas Originals SPEZIAL Drops the Acid Winter Range For FW18

adidas Originals took some time to tease its SPEZIAL collection over the previous weeks and has finally unveiled a full look at its 'Acid Winter' collection for the Fall/Winter 2018 season. The collection draws inspiration from warehouse parties and what the label's perspective of the first acid winter would look like. It borders between the parallels that exist between fashion concepts and music.

The footwear offers include the Munchen Super SPZL silhouette, the Punstock SPZL, with the newest one being the Lowertree SPZL based on the Marathon Competition. The apparel option including graphic tees, archival pieces from the 80s, technical fabric-made jackets, tracksuits, and anoraks. The Acid Winter collection will be available beginning September 7 online at adidas and at select retailers.

Warehouse Party-inspired Sportswear
Opportunity to explore the intersection of fashion and music, creating unique designs that appeal to both audiences.
Technically Advanced Sportswear
Opportunity to incorporate technical fabrics and innovative designs to create high-performance sportswear.
Archival Fashion Trends
Opportunity to revive and reimagine vintage designs for modern audiences.

Who This Affects Most

Fashion
Opportunity for fashion designers to collaborate with musicians and incorporate music into their designs.
Athletic Wear
Opportunity to create high-performance sportswear that appeals to fashion-conscious consumers.
Vintage Clothing
Opportunity to revive and reimagine styles from past decades for modern consumers.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 46%
Freshness 8%