Trader Joe's new Organic Acerola Puree spotlights "the cherry-like fruit of an evergreen shrub that grows mostly in the warmer parts of South America." Although similar to a cherry in shape and color, the acerola is a different fruit entirely that's packed with Vitamin C.
Trader Joe's worked with the supplier of its Acerola Puree Packets to introduce this new puree, which is strained and free from seeds—and any other added ingredients. As such, the ready-to-use tangy-tasting puree is ideal for making a variety of refreshing summer smoothies and juices, especially when it comes to adding a functional boost of vitamins. In fact, a single 3.5-ounce packet of Organic Acerola Puree from Trader Joe's boasts 1,180% of the daily recommended value of Vitamin C.
At a time when health-conscious consumers are increasing their food and supplement intake of immune-boosting ingredients, this puree promises to be especially popular.
Image Credit: Trader Joe's
What's Driving This Trend
- Immune-boosting Ingredients
- The increasing demand for immune-boosting ingredients presents an opportunity to develop new products and formulations that cater to health-conscious consumers.
- Functional Beverages
- The rise of functional beverages creates a market for ready-to-use purees that can be added to smoothies and juices to provide added health benefits.
- Vitamin C Supplements
- The high Vitamin C content in Acerola Puree highlights the potential for vitamin C supplements and fortified foods to meet the growing demand for immune support.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the demand for ready-to-use purees and create innovative products that cater to health-conscious consumers.
- Supplement
- The supplement industry can innovate new vitamin C supplements and fortified foods to meet the growing demand for immune support.
- Health and Wellness
- The health and wellness sector can develop functional beverages and other products that incorporate immune-boosting ingredients like Acerola Puree to provide added benefits to consumers.
