PUMA has debuted a new away jersey for AC Milan’s upcoming 2022/23 Serie A season. The kit adopts an all-white design that references the Italian team’s humble beginnings as the first Italian team to win the European Champions Club’s Cup during the 1963/1964 season. The away jersey features seven stripes in ‘Milan Red,’ in addition to black and red accents on the cuffs of the sleeves. Each stripe represents the seven Champions League winning seasons AC Milan has garnered from Wembley from 1963-2007.
On the design side, the jersey incorporates PUMA’s ULTRAWEAVE performance fabric and its dryCELL sweat-wicking technology to keep the garment lightweight and breathable during high-performance activities. The replica jersey uses 100% recycled polyester and opts for a more relaxed fit. The AC Milan 2022/23 away jersey is now available on the PUMA and AC Milan websites.
Image Credit: Puma, AC Milan
Key Themes Behind This Trend
- Sustainable Sportswear
- PUMA's use of 100% recycled polyester materials in the AC Milan jersey showcases a growing trend towards eco-friendly alternatives in the sportswear industry.
- Performance Fabrics
- PUMA's ULTRAWEAVE fabric technology utilized in the AC Milan jersey highlights a growing trend towards high-performance, breathable fabrics in athletic wear.
- Heritage-inspired Design
- PUMA's use of design elements referencing AC Milan's history in the Champions League demonstrates a trend towards incorporating team heritage in contemporary sportswear design.
Where This Applies
- Sportswear
- The AC Milan jersey illustrates advancements in eco-friendly materials and high-performance fabrics, setting a standard for the future of sustainable sportswear production.
- Athletic Apparel
- The use of PUMA's ULTRAWEAVE performance fabric in the AC Milan jersey demonstrates a growing trend towards athletic apparel that balances both fashion and function.
- Fashion
- The heritage-inspired design of the AC Milan jersey showcases a trend towards integrating sports team fashion into mainstream fashion, blurring the lines between athletic apparel and high-end fashion.
