Wow, these towels are so absorbent, they suck up both kitchen sinks. Creative, original and funny all at the same time, those are the key ingredients to any successful ad.
I think the company who produces these towels should try to sell the formula to the government, imagine how useful they could be during a flood!
The ad was created by advertising agency TBWA Barcelona, Spain with creative direction by Ramon Sala, Juank Espejo, Fer Garcia, Jordi Rins and Anna Torner. The copy was written by Aureli Nieto and Eduard Garcia and photo was taken by Ramon Serrano.