The latest Absolut advertisement is a fun and interactive piece for passersby to enjoy. The booths in these ads are reflective of the vodka flavors and their essences.
The three ads portrayed showcase Absolut's bloody, lemony and twisted flavors that have made the vodka company infamous over the years. "Every drink is an exceptional experience" reads the quote, and it truly delivers with this Absolut advertisement.
Implications - Consumers have adapted to traditional ads and have developed the ability to tune them out. New ads that differ from the norm are required to grab the attention of consumers. Companies should consider how they can shock consumers and how they can create ads that stand out.
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