Ableton, the music production brand that makes Live, a popular software, has taken steps to increase the time of its introductory free trial so that creatives have more time to experiment while in isolation during the COVID-19 pandemic.
While the Ableton Live free trial usually spans 30 days, the brand has now extended it to last 90 days instead, giving consumers an additional two months to experiment, learn the software, and create tracks. The Live 10 Suite trial offers all of the features included in the full version, which is valued at $799. This includes saving and exporting, allowing users to hold onto their creations after their trail has ended.
The Ableton Live free trial can be accessed through the brand's website, and can be downloaded onto both Mac and PC devices, given they have the system requirements necessary to run the software.
Image Credit: DJ Mag
What's Driving This Trend
- Extended Software Trials
- Brands are extending the length of their software trials to allow users more time to experiment, learn, and create, leading to potential increased sales and loyal customers.
- Value-driven Trials
- Some brands are offering fully-featured trials of their software, including saving and exporting, which provides greater value to consumers and may lead to increased sales and loyal customers.
- COVID-19 Response Trials
- With the pandemic disrupting normal business operations, brands are providing extended trials of their products to encourage users to stay productive and potentially increase sales once normal operations resume.
Who This Affects Most
- Music Production Software
- Brands in music production software can benefit from extending their trial periods and providing greater value to consumers to potentially increase sales and loyalty.
- Creative Software
- Extending trial periods and offering fully-featured trials of creative software, such as music production and graphic design, can lead to greater adoption and increased sales.
- Software Development
- Businesses in software development can take advantage of extended trial periods and robust trial features to showcase their products and onboard potential customers more effectively.
