Fiat-Inspired Seating

The Abarth Chair by Fabio Novembre

If you love Fiat vehicles, then you'll love the Abarth chair. It's a simple, fool-proof deduction, if you ask me. Sleek and sloping, it mimics the "brand's performance heritage," as Psfk puts it.

Masterminded by Italian designer Fabio Novembre, the Abarth chair will be exhibited for the first time at the Milan Furniture Fair. Based off of the Abarth logo, the seat is made out of polycarbonate while the base is die-cast aluminum.

Automotive-inspired Furniture
Designing furniture with inspiration drawn from iconic automotive brands presents an untapped opportunity for designers to explore innovative and avant-garde designs and create a new market altogether.
Polycarbonate Furniture
As the demand for eco-friendly and lightweight building materials grows, creating furniture from polycarbonate is an opportunity to disrupt the furniture industry with sustainable and affordable designs.
Die-casting Aluminum Furniture
With the durability, strength, and versatility of aluminum, the use of die-casting in furniture designs presents an opportunity for innovation that can lead to more robust and lightweight designs.

Sectors Adopting This

Furniture
The furniture industry has an opportunity to create furniture designs which are innovative and eco-friendly by using materials inspired by the automotive industry like polycarbonate.
Automotive
The automotive industry can explore the possibility of creating brand-licensed furniture inspired by the performance and aesthetics of their cars, as an opportunity to widen their brand appeal and grow their business.
Manufacturing
The manufacturing industry can explore more efficient die-casting methods that can create affordable and sustainable designs, leading to more environmentally friendly production practices.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 43%
Freshness 8%