Japanese fashion label Digawel introduces its latest capsule designed for the Spring/Summer 2019 season entitled 'a study of the mass.' It is a series of clothing that is created specifically to push boundaries and challenge traditional forms of fashion. The label explains that this season, the pieces claim that "overall volume and balance were adjusted."
There are also minimal prints in order to showcase the actual textures of the varying fabric materials throughout the collection. Some pieces include bomber jackets, outerwear with no sleeves, striped shirts, cropped blazers, parkas, loosely fitted trousers, and more. Many of the pieces are designed for layering purposes to transition into the higher temperatures, with purposefully awkward cuts including longer than normal shorts and structural sweaters.
Why This Trend Is Growing
- Exaggerated Fashion
- Disruptive innovation opportunity for companies to explore new avant-garde designs and challenge traditional forms of fashion.
- Minimal Prints
- Companies can consider creating more minimalistic prints to showcase the texture of varying fabric for their collections.
- Layering Purposes
- Companies can focus on designs that serve layering purposes to adapt outfits into changing seasons.
Industries Being Reshaped
- Fashion
- The fashion industry can use these experimental designs and concepts to innovate and offer consumers new options.
- Textile
- Companies in the textile industry can explore new materials and textures for clothing manufacturing.
- Design
- The design industry can push boundaries and drive innovation by encouraging avant-garde fashion like that pioneered by Digawel for the SS19 season.
