LOEWE prepares for the Fall/Winter 2021 season with the new collection entitled A Show in the News. The seasonal capsule follows the direction of Creative Director Jonathan Anderson. He creates paper-based shows by showcasing the pieces as if it were to be seen in that format.
It produces a series of newspaper campaigns that will be run in "Le Figaro and Le Monde in France, El Mundo of Spain, The Times of London, The New York Times, and Japan’s The Asahi Shimbun." The pieces will showcase the images photographed by Fumiko Imano as the designs are worn by Freja Beha Erichson. The color palette is bright and full of acrylic hues that detail the structured graphic accents and flowing silhouettes.
Image Credit: LOEWE, Fumiko Imano