KFC And Lifetime Created Original Content Called 'A Recipe For Seduction'
Laura McQuarrie — December 7, 2020 — Pop Culture
References: mylifetime & prnewswire
A Recipe For Seduction is the new holiday Lifetime Original Mini-Movie that was created with KFC and it stars Mario Lopez as Colonel Harland Sanders. The first-of-its-kind 15-minute mini-movie promises to be the perfect distraction this season, as it shares a story that's "full of mystery, suspense, deception, "fowl" play and - at the heart of it all - love and fried chicken." To support the premiere of A Recipe For Seduction on Lifetime on Sunday, December 13th, KFC is offering a special Uber Eats deal. The at-home viewing experience can be made extra immersive thanks to other releases like the KFC 11 Herbs & Spices Firelog.
This mini-movie joins Lifetime's It's A Wonderful Lifetime movie slate and it will be available all season long on the platform and Lifetime apps.
Image Credit: KFC
This mini-movie joins Lifetime's It's A Wonderful Lifetime movie slate and it will be available all season long on the platform and Lifetime apps.
Image Credit: KFC
Trend Themes
1. Original Mini-movies - The creation of original mini-movies by brands and networks presents an opportunity for innovative storytelling and unique advertising content.
2. Immersive Viewing Experiences - The integration of special promotions and products, like the KFC 11 Herbs & Spices Firelog, into at-home viewing experiences offers a disruptive way to engage consumers and create memorable brand interactions.
3. Collaborative Brand Partnerships - Collaborations between brands and entertainment networks, as seen with KFC and Lifetime, provide a platform for cross-promotion and extended brand reach, tapping into new audience segments.
Industry Implications
1. Fast Food - The fast-food industry can explore the creation of original mini-movies as a way to create buzz, promote new menu items, and engage customers in a unique, entertaining way.
2. Streaming Platforms - Streaming platforms can leverage immersive viewing experiences by partnering with brands and offering exclusive, branded content to enhance the user experience and attract new subscribers.
3. Entertainment Advertising - The entertainment advertising industry can benefit from collaborative brand partnerships, allowing brands to integrate their products seamlessly into original content and reach a broader audience through cross-promotion.
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