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Paperclip Towel Holder & Warmer

 - May 10, 2007   Updated: Mar 31 2011
References: eskimodesign & eskimodesign
From Eskimo Designs this one is really neat. It will warm up clothes or dry off a moist towel. It is really a radiator, with a cute and simple design. How great it must be to dry off on a pre-warmed towel after a shower, or a cold dip in the pool.

Implications - Even traditional items like towel holders can hold rich opportunities for innovation, and companies which aren't afraid to think outside the box can reinvent their customer's expectations in a surprisingly welcome way. By combining a familiar and playful aesthetic with a multi-purpose functionality, products like this rise above and beyond the call of duty. The payoff is that customers are drawn to them because of how much more useful they are than their competitors.