A Big Indian Story is Bringing Sustainable Fashion to India
Laura McQuarrie — August 18, 2022 — Eco
References: abigindianstory & vegconomist
A Big Indian Story is a Pune-based D2C sustainable fashion firm and the first Indian fashion brand to launch a vegan collection with Piñatex and Desserto leather. These sustainable leather alternatives are made with upcycled pineapple leaves and cactus, respectively, and they offer a look into the future of fashion. In India, where the sustainable fashion movement is in its infancy, these materials are now being introduced on a large scale for the first time ever.
The ethically produced bags and footwear offer a sustainable, modern take on traditional craftsmanship. And A Big Indian Story provides fair compensation and working conditions for the skilled artisans it works with.
A Big Indian Story recently completed a pre-series A funding round, which will help to support its intention to "pioneer the sustainable fashion movement in India."
The ethically produced bags and footwear offer a sustainable, modern take on traditional craftsmanship. And A Big Indian Story provides fair compensation and working conditions for the skilled artisans it works with.
A Big Indian Story recently completed a pre-series A funding round, which will help to support its intention to "pioneer the sustainable fashion movement in India."
Trend Themes
1. Vegan Alternatives - Opportunities for fashion and apparel industries to explore the use of innovative vegan alternatives, such as pineapple leaves and cactus-based leather, to promote sustainability and eco-friendliness.
2. Ethical Fashion - Opportunities for fashion and apparel industries to promote and support ethical fashion practices by providing fair compensation and working conditions for skilled artisans.
3. Sustainable Fashion Movement - Opportunities for fashion and apparel industries to pioneer and expand the sustainable fashion movement in India by leveraging local resources and eco-friendly materials.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industries can explore the use of eco-friendly materials and ethical production practices to cater to an environmentally conscious consumer base.
2. Textile and Leather - The textile and leather industries can innovate new materials and production techniques to reduce their environmental impact and promote sustainability.
3. Sustainable Business - The rise of sustainable fashion in India presents opportunities for businesses to adopt eco-friendly practices and technologies, and to establish themselves as leaders in the sustainable business sector.
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