Model Ranya Mordanova is pale-faced and styled in Spring 2010's â€œraw edges and powdery texturesâ€ for 'A Balletic Performance' in Dazed & Confused. Wearing pieces from Jean Paul Gaultier, Maison Martin Margiela and Gareth Pugh, Mordanova looks possessed by a powerful fashion god.
Styled by Katie Shillingford and photographed by Ben Toms, 'A Balletic Performance' in Dazed & Confused makes use of grayscale with occasional flashes of dusty rose.
Implications - Consumers often associate aggressive and shocking imagery with power as it takes a certain amount of self-confidence to engage people in such uncomfortable ways. Corporations can similarly utilize shocking imagery in their products to give consumers a sense of empowerment.