Chic Chinese Smartphones

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The UMi Plus Extreme Offers Premium Features and Designs

— October 7, 2016 — Tech
Chinese electronics brand UMi has gone ahead and launched its most premium handset yet in a bid to change the popular that Chinese smartphones are only about budget-friendly options. Dubbed the UMi Plus Extreme, this particular phone comes packed with a considerable 6 GB of RAM and is powered by a Media Tak Helio P20 processor. It runs on the Android 7 operating system.

This Chinese smartphone also offers spectacular style, with its black and deep blue color schemes evoking some of Apple's best offerings, although the $299.99 price tag is considerably less than your typical iPhone.

The UMi Plus Extreme is clearly an excellent option for anyone looking for an Android device with high-end features but a more accessible mid-range price.

Trend Themes

  1. Chinese Smartphone Competition — The UMi Plus Extreme reflects a trend of Chinese smartphone manufacturers competing in the high-end market with premium features and designs.
  2. Increased RAM Capacity in Smartphones — The UMi Plus Extreme's 6 GB RAM feature is part of a growing trend of smartphones offering increased RAM capacity, which poses opportunities for memory manufacturers and software developers.
  3. Affordable Alternatives to Premium Smartphones — The UMi Plus Extreme's accessible mid-range price point of $299.99 positions it as a disruptive innovation opportunity for consumers who seek premium smartphone features at an affordable price.

Industry Implications

  1. Smartphone Manufacturing — The Chinese smartphone manufacturing industry is experiencing growth as more companies compete in the premium market with advanced features and designs.
  2. Memory Manufacturing — The increase in RAM capacity in premium smartphones is an opportunity for memory manufacturers to develop and supply higher capacity memory modules.
  3. Software Development — As smartphones offer more advanced features, software developers can create and innovate more tailored apps to cater to growing consumer demands.
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