Online Celeb Stalking

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Rogers Revolution Lets Joshua Jackson Fans Find Him For a Day

— May 31, 2009 — Tech
Rogers Revolution is making it a little less creepy to follow celebrities around. On Monday, June 1st the company is hosting an online tracking of Joshua Jackson, in connection with the launch of their first android-powered cell phone.

Rogers Revolution is going to be posting tips to find Joshua Jackson, and anyone who does gets the chance to win prizes. Suddenly being a celeb stalker is a little less creepy and a little more worth while. Prizes and a cute celeb? Yes please!

Trend Themes

  1. Online Celebrity Tracking — Online tracking of celebrities, as part of a marketing campaign, can be a successful strategy in engaging fans and gaining buzz.
  2. Gamification of Celebrity Culture — Gamifying celebrity culture can make the experience of following a celebrity more interactive and fun for fans.
  3. Social Media Driven Marketing Campaigns — Social media driven marketing campaigns can be leveraged to focus attention on new product launches.

Industry Implications

  1. Telecommunications — Telecommunications companies can leverage celebrity culture to create buzz around new products.
  2. Marketing and Advertising — Marketing and advertising companies can utilize gamification to create immersive experiences which engage customers.
  3. Entertainment — Entertainment companies can leverage the engagement potentials of gamification and social media to promote new TV shows and movies.
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