Rogers Revolution is making it a little less creepy to follow celebrities around. On Monday, June 1st the company is hosting an online tracking of Joshua Jackson, in connection with the launch of their first android-powered cell phone.
Rogers Revolution is going to be posting tips to find Joshua Jackson, and anyone who does gets the chance to win prizes. Suddenly being a celeb stalker is a little less creepy and a little more worth while. Prizes and a cute celeb? Yes please!
Why This Trend Is Growing
- Online Celebrity Tracking
- Online tracking of celebrities, as part of a marketing campaign, can be a successful strategy in engaging fans and gaining buzz.
- Gamification of Celebrity Culture
- Gamifying celebrity culture can make the experience of following a celebrity more interactive and fun for fans.
- Social Media Driven Marketing Campaigns
- Social media driven marketing campaigns can be leveraged to focus attention on new product launches.
Industries Being Reshaped
- Telecommunications
- Telecommunications companies can leverage celebrity culture to create buzz around new products.
- Marketing and Advertising
- Marketing and advertising companies can utilize gamification to create immersive experiences which engage customers.
- Entertainment
- Entertainment companies can leverage the engagement potentials of gamification and social media to promote new TV shows and movies.
