The NOSO Journal is designed to help teenagers plan, set goals and record their thoughts away from social media platforms. The creators of the NOSO Journal are a pair of sisters and mothers from Ireland who want to give budding teens something meaningful to balance their tech-filled social lives with.
Each journal has a flexible cover with rounded corners, opens to 160 pages of premium weighted paper and offers 16 different grid patterns. NOSO is different from a standard journal because it has 'Creative Prompts' that offer ideas on what's meaningful to teenagers, and gives them a mechanism to prioritize what's important.
The creators of the NOSO Journal are looking to raise €15,000 through their Kickstarter campaign by the end of this year. Rewards for backers include a special price of €23 for a NOSO Journal, which comes with a 100% cotton drawstring bag and ships worldwide.
Key Themes Behind This Trend
- Teen-focused Journal Designs
- Opportunity to tap into the growing market of products designed to help teenagers unplug and prioritize their goals.
- Unplugging From Social Media
- Emerging trend of creating products that encourage teens to reduce their dependence on social media and spend more time offline.
- Meaningful Tech-life Balance
- Increasing demand for tools and resources that assist teenagers in finding a healthy balance between their tech-filled social lives and personal growth.
Where This Applies
- Stationery
- Disruptive innovation opportunity for stationery companies to create journals and planners specifically tailored for teenagers.
- E-commerce
- Potential for e-commerce platforms to specialize in selling products that help teenagers minimize their social media consumption and focus on personal development.
- Education
- Opportunity for educational institutions and organizations to incorporate unplugging and goal-setting practices into their curriculum and programs.
