Eccentrically Flavored Marshmallows

Clean the Sky - Positive Eco Trends & Breakthroughs

The Marshmallowists Share Marshmallow Recipes

— May 17, 2013 — Lifestyle
Flavors like passion fruit and ginger or black currant and mint sound suitable for a sunny summer day, so why not infuse these summery combinations into a sweet snack? The Marshmallowists shared marshmallow recipes for cool season-appropriate flavors.

These marshmallows aren’t bite-sized: they’re an inch high and last four to five bites. But because they are made of fresh fruit oils, they are worth less calories than a cupcake. Instead of sugary and heavy icing, fruit-flavored marshmallows have a clean and natural taste.

Other fun flavors include mango and sweet orange, pear and elderflower and raspberry and champagne. These customized snacks would be great for parties or a girls night in. Who knew marshmallows could appear so dainty?

Trend Themes

  1. Fruit-flavored Marshmallows — Opportunity for brands to innovate with healthier, gourmet snack options by incorporating natural fruit oils into marshmallows.
  2. Upscaling Traditional Snacks — Opportunity for brands to increase value perception of traditional snacks by offering larger sizes and unique, trendy flavors.
  3. DIY Gourmet Snacks — Opportunity for brands to release recipe books or DIY kits that allow consumers to make their own gourmet snacks at home.

Industry Implications

  1. Food — Opportunity for food manufacturers to incorporate fresh fruit oils into existing product lines or offer new, unique gourmet marshmallow products.
  2. Event Planning — Opportunity for event planners to offer customized, unique snack options for weddings, parties, and other events.
  3. Home Baking — Opportunity for baking and confectionery brands to offer gourmet marshmallow recipes and DIY kits for consumers to make their own unique snacks at home.
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