New Balance introduces the latest iteration of its signature 990v5 sneaker model for the warmer Spring/Summer 2020 season. The new update features reflective detailing across the classic silhouette, adorning the shoe's upper and around the logo across the side.
The reflective accents are done in a panelling manner and surrounds the "N" that spotlights the mixed material upper. The bold detail is done with 3M-equipped materials to give it the reflection. The base foundation is muted in a light gray hue informed by mesh materials to ensure that is delivers breathable sensibilities. There are also blends of suede in the same light gray tone before it is rounded out with rubber details around the heel area.
Image Credit: Browns Fashion
Why This Trend Is Growing
- Reflective Sneaker Design
- The trend of using reflective materials in sneaker designs opens up opportunities for innovative material combinations and creative design solutions.
- Seasonal Sneaker Iterations
- Updating classic sneaker models for seasonal releases presents opportunities for companies to generate excitement and revenue through limited edition drops.
- Breathable Sneaker Materials
- Developing innovative and breathable materials for sneaker designs presents opportunities for companies to satisfy consumer demand for comfortable and functional footwear.
Industries Being Reshaped
- Footwear Industry
- The introduction of reflective detailing in sneaker designs presents opportunities for footwear companies to differentiate themselves in a competitive market and appeal to consumer demand for unique and eye-catching designs.
- Sportswear Industry
- The trend of updating classic sneaker models for seasonal releases presents opportunities for sportswear companies to tap into the lucrative market of sneaker collectors and enthusiasts.
- Textile Industry
- Developing innovative and breathable materials for sneaker designs presents opportunities for textile companies to partner with footwear companies and provide solutions for the industry's demand for functional and comfortable materials.
