YCMC and New Balance Rework The 990v4 Sneakers in a Unique Color

 - Mar 30, 2018
References: ycmc & hypebeast
American sneaker retailer YCMC work with sneaker label New Balance in reworking the classic 990v4 silhouette. The new collaborative shoe delivers a brand new colorway inspired by the colors of the American $100 bill. The New Balance 990v4 made its first debut back in 1982 and was the first athletic footwear to retail for the price of $100 USD. This is a commemorating moment for the label in delivering a piece that recalls both luxury and status.

The new 990v4 colorway is entitled 'Benjamin Bread,' and is constructed with a money-green upper of pigskin and accented with gray mesh. The concept of the American bill continues throughout the shoe through its details. The heel tab, midsole, and the 'N' logo lining boasts a metallic gold color. A unique element of the new collaborative shoe is that it will be packaged inside a specialized shopping tote crafted to represent a bank deposit bag. The collaborative YCMC x New Balance 990v4 sneakers will be available on YCMC's website and in locations beginning March 23 for the price of $165 USD.