Montreal-based fashion label JJJJound introduces a new tonal palette to the iconic New Balance 990v3 sneaker model for the season. It is detailed in black and olive green for an earthy hue for the Spring/Summer 2022 season. It boasts a deeper olive green at the base along with the nubuck overlays and the breathable mesh material at the underlay.
Black tones can be seen at the midsole for a touch of contrast. Additional elements include the silver-gray outline that marks the N panel logo on the lateral side of the shoe, which also continues onto the lining and laces to round out the silhouette for the season. The palette is set to be released later this season.
Image Credit: JJJJound
Why This Trend Is Growing
- Earthy-tonal-palettes
- JJJJound introduces a new tonal palette to New Balance 990v3 sneakers with an earthy black and olive green hue for the Spring/Summer 2022 season.
- Nubuck-overlay-details
- The New Balance 990v3 sneaker features a nubuck overlay detail in the earthy tonal palette for a unique design element.
- Contrasting-midsole
- The black midsole of the New Balance 990v3 sneaker provides a contrasting touch to the earthy tonal palette of the shoe.
Industries Being Reshaped
- Fashion
- JJJJound's earthy tonal palette for the New Balance 990v3 sneaker showcases an opportunity for fashion brands to experiment with unique color palettes in their footwear offerings.
- Athletic Footwear
- The New Balance 990v3 sneaker model, updated with JJJJound's earthy tonal palette, displays an innovation opportunity for athletic footwear companies to merge fashion and function.
- Design
- The nubuck overlay and contrasting midsole design details of the New Balance 990v3 sneaker in JJJJound's earthy tonal palette highlight an opportunity for designers to explore new materials and color combinations in their footwear creations.
