JJJJOUND worked with footwear label New Balance to create a new iteration of the signature 990v3 sneaker model for the season. The collaborative new footwear piece is complete in an understated design with muted tonal finishing. The overall structure is the same as the original bulky silhouette but the uppers are comprised of brown tones crafted from suede materials.
The overall color palette boasts earthy hues that are contrasted by hits of sleek white over the midsole as well as some subtle gray found at the outsole, the heel area and tongue. Additionally, there are some mesh paneling details over the uppers along with a black sock liner for a hard contrast.
Why This Trend Is Growing
- Tonal Finishing Design
- Opportunity for brands to collaborate and create casual shoes with understated, muted, tonal finishing.
- Suede Material Usage
- Opportunity for brands to incorporate suede materials in casual footwear with bulky silhouette design.
- Earth Tones Color Palette
- Opportunity for brands to use earthy hues color palette with subtle contrasting details in casual shoe design.
Industries Being Reshaped
- Footwear
- Opportunity for footwear industry brands to create new collaborations and design casual shoes with innovative materials and minimalistic aesthetics.
- Fashion
- Opportunity for fashion industry brands to incorporate the tonal finishing and earthy hues with subtle contrasting elements in their clothing collections.
- Retail
- Opportunity for retail industry brands to curate and market understated footwear collections with the latest trends in earthy hues and minimalistic aesthetics.
