DC Shoes recently launched its Winter 2018 Capsule entitled the '94 Collection.' The whole series sports a bold color scheme, style and graphics. The comfortable silhouettes are made for skateboarders to actively wear the apparel when participating in the sport. The 94 Collection is comprised of t-shirts, polos, windbreakers, footwear, hoodies, long-sleeve shirts, sweatpants, denim, caps, shorts and parachute pants.
The widely expansive capsule sports bold details that pay an homage to the 90s. Some notable items are the 'Nah Way Block' windbreaker, available in two colorways and the 'Doney' hoodie, which sports a color-blocked detail. The 94 Collection pricing starts at $19 and goes up to $85, with pieces available for purchase on DC Shoes' website.
Image Credit: DC Shoes
Key Themes Behind This Trend
- 90s Skatewear
- The popularity of nostalgia in fashion provides an opportunity to create modern versions of iconic 90s skatewear.
- Bold Color Schemes
- The use of bold color schemes in modern fashion can disrupt the current neutral color trend.
- Capsule Collections
- Capsule collections allow for targeted and exclusive releases that appeal to niche markets, such as skateboarders.
Where This Applies
- Fashion
- Fashion companies can create modern versions of iconic 90s skatewear to tap into the nostalgia trend.
- Sportswear
- Sportswear companies can cater to specific sports, like skateboarding, by creating targeted capsule collections.
- Retail
- Retail companies can market and sell capsule collections to niche consumers who are interested in exclusive releases.
