Google has added an 8-bit Wimbledon game into its search bar, which is currently live. The game in the search bar is due to the tennis tournament unfolding, which will conclude on July 14th. This would indicate the search bar game will not be up for long.
The game can be accessed on mobile devices as well as computers. Mobile users can swipe left or tight to aces the game, where computer users can press either the left or right arrow keys to access the game.
The 8-bit Wimbledon game features randomized characters, where players hit tennis balls over the net. Players receive points for returns made. The game plays in a very similar style to early pong games.
Image Credit: Google
Key Themes Behind This Trend
- Retro Gaming
- There may be opportunities for companies to create retro gaming products capitalizing on 8-bit nostalgia.
- Gamification of Search Engines
- Search engines and other software could potentially be gamified as part of a user engagement strategy.
- Limited-time Features
- Incorporating limited-time or seasonal features in digital products could create excitement and increase engagement.
Where This Applies
- Gaming
- The gaming industry could create products that offer a retro gaming experience, tapping into the 8-bit nostalgia trend.
- Search Engine
- Search engine companies could develop gamification features to increase user engagement and retention.
- Digital Marketing
- Incorporating limited-time or seasonal features in digital marketing campaigns could create excitement and increase engagement.
