As more customers seek plant-based food options, GTA-based shoppers can now conveniently purchase vegan pizza at 7-Eleven Canada stores across Toronto and Mississauga, Ontario. The locations will now carry Beyond Sausage & Roasted Veggie Pizza that will be available to purchase as a heated to-go option or as a frozen "take and bake" option.
The partnership marks a significant moment for the vegan brand Beyond Meat. While it has become popular in grocery stores and quick-serve restaurants across the globe, this will be the brand's "first entry into the convenience-store industry." The success of this launch will speak to consumers' desires for accessible and convenient vegan options and the increasing demographic of flexitarian consumers who are interested in consuming plant-based foods occasionally.