BMW's 2016 7 Series pushes the boundaries for luxury and technology. The interior of the car has the look and feel of a luxury hotel, giving its driver the sanctuary that her or she may need. The 7 Series' interior boasts an elegent combination of quilted leather and inlaid wood, contrasted by galvanized metal for all the car's buttons. The car also features the latest in laser-light technologies both in the interior and exterior.
The 7 Series' capabilities are also impressive, starting with self-parking. A driver can exit the car and direct the car to either move forwards or backwards, if a driver is having difficulty. The car is also equipped with the latest iDrive touchpad with increased usability.
The newest BMW 7 Series perfectly marries modern luxury while maximizing the brand's technological prowess.
Why This Trend Is Growing
- Technologically Advanced Luxury Cars
- Disruptive innovation opportunity: Develop luxury cars that combine cutting-edge technology with luxurious design elements.
- Integrated Self-parking Systems
- Disruptive innovation opportunity: Create self-parking systems that allow drivers to conveniently exit their cars and remotely direct them to park.
- Enhanced In-car User Interfaces
- Disruptive innovation opportunity: Build user-friendly and intuitive in-car interfaces that incorporate the latest touchpad and usability technologies.
Industries Being Reshaped
- Automotive
- Disruptive innovation opportunity: Innovate and introduce advanced luxury car models with superior technology and design.
- Hospitality
- Disruptive innovation opportunity: Collaborate with luxury car manufacturers to create interiors that provide a hotel-like luxury experience.
- Technology
- Disruptive innovation opportunity: Develop cutting-edge technologies for luxury cars, such as advanced self-parking systems and user-friendly interfaces.
