Media Company Mic has released an innuendo filled #69thevote ad that is pushing Millennials to register to vote before the upcoming election.
The #69thevote ad is geared towards informing Millennials why it is so important that they vote in the upcoming election. Currently, there are an equal amount of Millennials and Baby Boomers at 69 million each in the US. With only 46% of Millennials voting and 69% of Baby Boomers, this means that the Millennial voice isn't being heard in elections because of lack of voter turnout. Millennials are more supportive of LGBTQ rights, clean energy and immigration than Baby Boomers are and are currently the most educated generation.
Mic is aiming to drive voter registration with its innuendo filled #69thevote ad, but also provides Millennials plenty of important information on why it's so important.
Why This Trend Is Growing
- Millennial Voter Engagement
- The #69thevote ad highlights the need for businesses to develop innovative campaigns that engage Millennial voters in upcoming elections.
- Increasing Voter Turnout
- With only 46% of Millennials voting, there is a disruptive opportunity for industries to develop strategies and technologies that encourage higher voter turnout among younger generations.
- Generation Gap in Political Agenda
- The differing views on LGBTQ rights, clean energy, and immigration between Millennials and Baby Boomers present an opportunity for industries to bridge the generational gap through innovative policy solutions.
Industries Being Reshaped
- Media and Advertising
- The #69thevote ad demonstrates the potential for media and advertising industries to leverage creative and provocative campaigns to encourage Millennial voter participation.
- Technology and Social Media
- There is an opportunity for the technology and social media industries to develop user-friendly platforms and tools that make voter registration and engagement more accessible and appealing to Millennials.
- Policy and Advocacy
- Industries in the policy and advocacy space can seize the opportunity to align their initiatives with Millennial values and concerns, working to address the generational gap in political agenda and attract young voters.
