5Preview is a hip and edgy Swedish clothing line that focuses on oversized, monochromatic, unisex fashions that are tailored to young people who enjoy making more alternative fashion statements. Though the brand’s female-only selection has some truly unique pieces, it’s the company’s unisex t-shirt line that really pushes the boundaries.
The black and white printed shirts play off of iconic fashion labels like YSL, Louis Vuitton and Lacoste by incorporating those brand’s signature logos with their own. 5Preview’s stance isn’t quite clear; you’re not sure if the brand is trying to tell those other labels off, or if it’s making homage to them.
That’s what's so ingenious about the brand: it’s up to the wearer to decide. For the fashion enthusiast, the interpretation might lean towards the latter, but, the fashion critic may decide to wear these undeniably cool shirts ironically. Whatever you decide, 5Preview has got the shirt for you.
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