The 5boro X Carhartt SS 2012 collaboration is for the ultra-chill, laid-back skater dude with nothing to do but cruise. The capsule collection is designed by Pontus Alv and Mark Nardelli and strictly follows a black-white-canary motif.
The curation includes stellar shell coat and a prison-pocket button up. The apparel is simple and sturdy, designed for skating and chilling. Three urban-inspired decks were designed with street-perspective photographs in tribute to New York. Each deck comes with a fanzine of the 5boro team and Carharatt products. Also included is a set of 53mm wheels used by the 5boro team.
The 5boro X Carhartt SS 2012 collection pays homage to the street lifestyle of New York and looks forward to the wayward future with the modern yellow detailing.
Key Themes Behind This Trend
- Urban-inspired Collaboration Collections
- Opportunity for brands to collaborate and create collections inspired by the urban street lifestyle.
- Simple and Sturdy Skatewear
- Potential for designing skatewear that is both minimalist in design and durable for skating.
- Street-perspective Photography Decks
- Innovation opportunity to incorporate street-perspective photographs into skateboard decks for a unique visual experience.
Where This Applies
- Fashion
- Fashion brands can explore collaborations and create collections inspired by urban street culture.
- Sports Equipment
- Skatewear and skateboarding equipment manufacturers can focus on creating durable and minimalistic products specifically designed for skateboarders.
- Photography
- Photography industry can explore the use of street-perspective photography in various products, including skateboard decks.
