The 567Broadway! Kickstarter project encourages at home dance work outs with a new and interesting twist: choreographed dance routines from Broadway hits like Grease, Hairspray and A Chorus Line.
567Broadway! describes the benefits of its at home workout campaign as "the only workout that makes life a musical." These at home choreographed dance videos are an accessible means of engaging any age group in a healthy lifestyle. The only necessary component of enjoyment is a passion or flare for Broadway theater.
This immersive theater experience engages fans on a more personal level by encouraging at home participation. By including elements of lifestyle and personal health, Broadway elevates its social engagement to become more of a household topic. Consumers are capable of reenacting their favorite choreography, and as a result strengthen their relationship with their favorite musicals.