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New York Boroughs Stereotyped Ice Cream

 - Mar 30, 2007   Updated: Mar 31 2011
References: 5boroughsicecream
Straight out of New York comes culturally-diverse 5 Boroughs Ice Cream. They've got flavors from the different boroughs like: Rich White Vanilla from the Upper East Side, Mangodesh from Jackson Heights, Cha Cha Chocolate from the South Bronx, Landfill from Staten Island, and simply Soho. New York never tasted so sweet.

Implications - There is something to be said for products that embrace a straightforward sense of humor that doesn't shy away from irony or social commentary. Although risky, these kinds of branding efforts have a playfully comedic aspect that makes them appealing and noteworthy. When you are dealing with an industry that is highly competitive but relatively nondescript, this can be a major advantage.