ESPN will have its first native 4K game broadcast on October 12th. The 4K game broadcast will be a college football game between Florida and LSU, and it will be available to customers of Direct TV who have a high-resolution TV. ESPN currently has six different 4K broadcasts planned for the college football season, which the organization has titled the Samsung QLED 4K Game of the Week. One of the six games included in the Samsung QLED 4K Game of the Week will be the BCS National Championship Game, which takes place on January 13th.
ESPN will also look to expand its use of 4K in the future, and Jodi Markley the EVP of Content Operations and Creative Services stated, “As 4K technical resources and workflows become more readily available, we will continue to grow this standard across our operations. 4K images are stunning and we look forward to sharing them with fans.”
Image Credit: ESPN
Key Themes Behind This Trend
- 4K Broadcasts
- The rise of 4K broadcasts on TV networks such as ESPN presents opportunities for the expansion of 4K technology, allowing it to become more widespread, and for investors to make a profit on this expanding market.
- High-resolution TV
- As more TV providers offer high-resolution TVs and more content is produced in 4K, the market for these TVs will likely expand, providing opportunities for both TV providers and content producers to capitalize on this trend.
- Live Sports Broadcasts
- The availability of high-quality 4K broadcasts of live sports events provides a major opportunity for companies that offer this service, as it allows them to differentiate themselves from competitors and potentially attract new customers.
Where This Applies
- Broadcasting
- The broadcasting industry has the opportunity to capitalize on this trend by expanding its technical resources and workflows for producing more 4K content, making it more readily available for fans to view.
- TV Providers
- As high-resolution TVs become more popular, TV providers have the opportunity to offer this technology to their customers, potentially increasing their customer base and therefore revenue.
- Sports Networks
- Sports networks have the opportunity to stand out from their competitors by offering high-quality 4K broadcasts of live sports events, which could attract new viewers and increase revenue from advertisers.
