Avant garde menswear label Studio44 recently unveiled its Spring/Summer collection for 2018, along with a lookbook that promotes some of the most unique styles that are a part of it.
The lookbook consists of a series of black and white images that feature a male model who poses in a number of oversized garments. One piece that especially stands out is a structured white button-up shirt that has geometric patterns on either side of the chest, as well as the name of the collection, 'METATRON,' beneath them. Also prominently featured is a pinstripe jacket and a set of pants that match it. Both pieces are extravagantly oversized, making for a statement look that has a lot of versatility.
Why This Trend Is Growing
- Avant-garde Menswear
- The market for bold and unconventional menswear designs is growing and could be capitalized on by fashion industry disruptors.
- Geometric Patterns
- Incorporating distinctive geometric patterns into fashion and accessories could appeal to consumers seeking unique and statement-making items.
- Oversized Statements
- Fashion brands that create pieces with exaggerated proportions could appeal to consumers looking for bold and unconventional clothing.
Industries Being Reshaped
- Fashion
- Established fashion brands and emerging designers alike can disrupt the menswear market by incorporating unconventional and experimental designs.
- Accessories
- The trend towards geometric patterns also presents an opportunity for jewelry and accessory designers to create statement-making pieces with bold designs.
- Photography
- Photographers can tap into the demand for bold fashion by collaborating with designers and models to create standout lookbooks and campaigns that highlight unique clothing designs.
