Instead of having to choose whether to invest in a blender or a juicer, consumers now have the option of purchasing Breville's newest innovation, the 3X Bluicer Pro. This hybrid appliance can be used for blending, juicing and even introduces a third new beverage category that Breville calls "Bluicing."
The space-saving design boasts interchangeable parts and tons of great features for blending and juicing, including one-touch programs for creating green smoothies, frozen cocktails and crushed ice. Thanks to its unique design, the appliance can be used to combine freshly extracted juice into blends, which has the potential to inspire inventive new drinks and reduce kitchen waste.
To introduce the appliance in a fun way, Breville is partnering with SoulCycle on a five-city tour to share special Bike and Bluice classes.