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3-W-Y Introduces Its Jameson & Cigarettes Capsule Collection

 - Jan 13, 2015
References: 3-w-y & highsnobiety
Fledgling Label 3-W-Y presents its latest offerings for the Winter 2015 collection, titled 'Jameson & Cigarettes,' with a compelling lookbook.

The most intriguing aspect of this collection is the way it treats our most prosaic garments; things we wear everyday. I'm talking about the hoodie, the bomber, the sweatpant; items that we normally wouldn't think much about. Well, it's apparent that the brand has put in a lot of thought into these pieces. It removes everyday clothes from the realm of the everyday, raising them to a state of luxury.

One piece that particularly stands out is the raglan sleeve bomber jacket done in a black Japanese camouflage jacquard. The jacket features other interesting design elements, such as ribbing around the neck and gunmetal snaps on the front.