Fledgling Label 3-W-Y presents its latest offerings for the Winter 2015 collection, titled 'Jameson & Cigarettes,' with a compelling lookbook.
The most intriguing aspect of this collection is the way it treats our most prosaic garments; things we wear everyday. I'm talking about the hoodie, the bomber, the sweatpant; items that we normally wouldn't think much about. Well, it's apparent that the brand has put in a lot of thought into these pieces. It removes everyday clothes from the realm of the everyday, raising them to a state of luxury.
One piece that particularly stands out is the raglan sleeve bomber jacket done in a black Japanese camouflage jacquard. The jacket features other interesting design elements, such as ribbing around the neck and gunmetal snaps on the front.
Key Themes Behind This Trend
- Elevating Everyday Wear
- Brands are optimizing everyday wear, like the hoodie, bomber, and sweatpant, with unique design elements
- Luxury Streetwear
- Streetwear is becoming more luxurious with the use of expensive materials and intricate detailing
- Small Label Innovations
- Emerging clothing brands like 3-W-Y are introducing new twists to everyday clothing, taking risks and disrupting the fashion industry.
Where This Applies
- Fashion Retail
- Small and large fashion retailers can capitalize on consumer demand for unique everyday wear by stocking clothing items with fresh twists
- Luxury Goods
- The trend towards luxury streetwear presents a massive innovation opportunity for fashion companies to re-imagine the everyday
- Textile Manufacturing
- As luxury clothing gains momentum in the fashion industry, innovative textile manufacturing techniques will become essential to the success of small and large fashion labels alike.
