Team rider Daewon Song launches his iteration of the classic 3MC adidas skateboarding silhouette.
The original model is a go-to skateboarding shoe that offers premium support, a reinforced upper, an adiprene sockliner, as well as a Geoflex outsole that is ultra-flexible and boasts a strong grip. The collaboration between Daewon Song and the skateboarding imprint delivers an aesthetically pleasing version that is characterized by a unique checkered weave and "raw eyelets [that] punctuate the colorway." The exclusivity of the pair, combined with its premium skating qualities, will surely make it a popular silhouette amongst athletes.
The 3MC adidas x Daewon Song collaboration will be made available to consumers on May 9th. The pair retails for $70 USD, making the shoe quite affordable.
Key Themes Behind This Trend
- Collaborative Skateboarding Shoes
- Skateboarding companies can collaborate with fashion brands to create exclusive and stylish yet functional shoes for athletes.
- Innovative Skateboarding Shoe Materials
- Shoe manufacturers can develop new materials that are both sturdy and flexible for skateboarding shoes, similar to the Geoflex outsole used in Adidas' 3MC silhouette.
- Exclusive Release Strategy
- Companies can create buzz and boost sales by releasing limited edition, exclusive versions of popular shoe models, similar to the Daewon Song collaboration with Adidas' 3MC silhouette.
Where This Applies
- Skateboarding Industry
- Skateboarding companies can collaborate with fashion brands to create exclusive and stylish yet functional shoes for athletes.
- Fashion Industry
- Fashion brands can collaborate with skateboarding companies to incorporate functionality and durability in exclusive shoe designs for athletes.
- Shoe Manufacturing Industry
- Shoe manufacturers can develop new materials that are both sturdy and flexible for skateboarding shoes, similar to the Geoflex outsole used in Adidas' 3MC silhouette.
