3CE''s Plumping Lip collection has just been released, offering consumers the chance to enhance their natural look, with a choice of six unique colorways.
This new line features a smooth formula that glides over one's lips, nourishing and making for a more comfortable finish. In addition, the product contains vegetable oils like organic baobab, avocado, argan, calendula, coconut, and tea tree oils -- all of which protect against dryness. What's more, is that the formula creates a plumping effect on one's lips. The available colorways include 'Clear,' 'Red,' 'Coral,' “Rosy' and 'Pink.'
In addition to the lippies, the cosmetic brand also released a nylon pouch that's perfect for holding all of one's everyday makeup essentials.
Why This Trend Is Growing
- Natural Plumping Lip Gloss
- Opportunity for cosmetic brands to create lip gloss formulations that enhance the natural look and provide plumping effects.
- Organic Ingredient Formulations
- Opportunity for the beauty industry to incorporate organic vegetable oils in cosmetic products to protect against dryness and nourish the skin.
- Multi-purpose Makeup Accessories
- Opportunity for brands to create versatile makeup accessories like the nylon pouch that can hold everyday makeup essentials.
Industries Being Reshaped
- Cosmetics
- Disruptive innovation opportunity in the cosmetics industry to develop plumping lip gloss formulations.
- Beauty
- Disruptive innovation opportunity in the beauty industry to incorporate organic ingredients, such as vegetable oils, in cosmetic formulations.
- Accessories
- Disruptive innovation opportunity in the accessories industry to create multi-purpose makeup storage solutions.
