Todd Snyder works in collaboration with New Balance once again on a 327 collection that spotlights the sneaker silhouette along with some apparel to match. The design inspiration behind the range is the energy of a farmers market, specifically those in New York City.
Snyder talks about the theme, “We concepted the Farmers Market capsule during lockdown, so the design team and I were reminiscing about (and looking forward to) the experience of walking around a farmers market on a hot summer day [...] We wanted these sneakers and jackets to be a colorful reminder of how special that experience is. I’m grateful that this capsule is coming out at a moment when many of us can return to our local farm stands and favorite restaurants.”
Image Credit: Todd Snyder
What's Driving This Trend
- Sneaker Collaboration Collections
- Collaborating with recognizable brands can lead to unique and innovative capsule collections, leveraging design and inspiration from various sources.
- Nostalgic Designs
- Designing products with a nostalgic aesthetic can evoke emotions and nostalgia in customers, creating a connection with the product and the experience it represents.
- Experiential Fashion
- Designing fashion that evokes memories or experiences can add emotional resonance, making it more valuable to the customer.
Who This Affects Most
- Fashion Industry
- By pulling inspiration from unique sources, such as farmers' markets, fashion companies can create products with a unique design aesthetic that sets them apart from competitors.
- Hospitality Industry
- Companies in the hospitality industry can leverage unique experiences, such as farmers' markets, to connect with their customers and create products that evoke a sense of nostalgia or emotional resonance.
- Food Industry
- Farmers' markets can serve as a source of inspiration for food brands, leading to unique product or packaging designs that create a connection with customers and evoke memories of visiting a farmers' market.
