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$30,000 Sparkly Computers

Korea's 701 Jewelry PC from Moneaul

— March 31, 2009 — Marketing
Korea's most expensive computer is the Moneaul 701 Jewelry. Forget the computing power--just look at the crystal power from 3,500 Swarovski jewels and the gold and brass. It will sell for about $30,000.

Inside the Moneaul 701 is a 7-inch screen, 500 GB drive, Intel duo core, and Vista operating system. The Moneaul 701 Jewelry proves once again that it is beauty that counts, not what's inside.

Implications - While many consumers are still recovering from the recent economic downturn, there exists a large clientele with disposable income. Such individuals are not interested in adapting a frugal lifestyle and continue to seek lavish and high-end products. Businesses that tailor their concepts and products to an elitist group of consumers will see big returns.
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